Research Catalog
Connecting with your customers.
- Title
- Connecting with your customers.
- Publication
- Boston, Mass. : Harvard Business School Press, [2006], ©2006.
Items in the Library & Off-site
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2 Items
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.5 .C658 2006 | Off-site | |
Not available - Please for assistance. | Text | Use in library | Off-site |
Holdings
Details
- Additional Authors
- Harvard Business School.
- Description
- vii, 178 pages; 22 cm.
- Series Statement
- The results-driven manager series
- Uniform Title
- Results-driven manager series.
- Subjects
- Bibliography (note)
- Includes bibliographical references.
- Contents
- Turning in to your customers / Kristen B. Donahue -- Let the customer make the case / Gerald Berstell and Denise Nitterhouse -- How Best Buy's executives learn from the front lines / Lauren Keller Johnson -- The fourfold path to figuring out what your customers really want / Jim Billington -- Turning in to the voice of your customer / James Allen, Frederick F. Reichheld and Barney Hamilton -- What's the cure for customer fatigue? / Kirsten D. Sandberg -- Do you really know what to do with your customer data? / Jean Ayers -- Survey your customers - electronically -- Zeroing in on what customers really want / Douglas Smith -- Are you reaching your customers? / Richard Bierck -- Connecting with your customers -- Beyond the carrot at the stick : new alternatives for influencing customer behavior / Frances Frei -- Do you know how much your customers are really worth to you? / Uta Werner -- Five questions about customer loyalty with Jill Griffin -- Five keys to keeping your best customers / Jim Billington -- A crash course in customer relationship management -- What customer-centric really means : seven key insights / David Stauffer.
- ISBN
- 1422103234 (alk. paper)
- LCCN
- 2006007913
- OCLC
- OCM64624898
- SCSB-5927140
- Owning Institutions
- Columbia University Libraries