Research Catalog

Essentials of media planning : a marketing viewpoint

Title
Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.
Author
Barban, Arnold M.
Publication
Lincolnwood, Ill., U.S.A. : NTC Business Books, [1987], ©1987.

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Request for On-site UseRequest Scan
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TextRequest in advance HF5826.5 .B37 1987Off-site

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Details

Additional Authors
  • Cristol, Steven M.
  • Kopec, Frank J.
Description
xii, 160 pages : illustrations; 26 cm
Subjects
Bibliography (note)
  • Includes bibliographies and index.
ISBN
0844230189 (pbk.) :
LCCN
86051055
OCLC
ocm14951786
Owning Institutions
Columbia University Libraries