Research Catalog

Impact of e-commerce on consumers and small firms

Title
Impact of e-commerce on consumers and small firms / edited by Salvatore Zappalà and Colin Gray.
Publication
Aldershot, England ; Burlington, VT : Ashgate, [2006], ©2006.

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Additional Authors
  • Zappalà, Salvatore.
  • Gray, Colin.
Description
xv, 264 pages : illustrations; 24 cm
Subject
  • Electronic commerce
  • Internet marketing
  • Small business > Computer networks
  • Consumer behavior
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Introduction / Colin Gray and Salvatore Zappalà -- Stage models of ICT adoption in small firms / Colin Gray -- Social influence and diffusion of innovations in education / Carlo Tomasetto and Felice Carugati -- Climate for innovation, attitudes to Internet and ICT adoption in small firms / Salvatore Zappalà and Guido Sarchielli -- Changing leadership cultures in e-commerce service industry / Mikko J. Ruohonen -- E-business and small firms in London / Jane Tebbutt -- The value of Internet forums to small rural businesses / Robert Mochrie, Laura Galloway and David Deakins -- E-business and the work organization in craft enterprises / Sabine Wendt, Tatjana Grek and Lothar Lissner -- Internet marketing and the Portuguese marketplace / Rute Xavier and Francisco Costa Pereira -- E-marketing adoption in organizations / Abdel Monim Shaltoni -- World wide markets and the World Wide Web : problems and possibilities for small businesses / Heather Fulford -- Website usability : cognitive versus activity theory approaches / Elvis Mazzoni -- Consumption on the Internet / Laura Sartori -- Affective states, purchase intention and perceived risk in online shopping / Elfriede Penz and Erich M. Kirchler -- Risk perception in online shopping / Marco G. Mariani and Salvatore Zappalà -- The fun side of the Internet / Daniele Scarpi -- Risk perception as a motivational barrier for online purchasing / Annamaria S. de Rosa, Elena Bocci and Sara Saurini -- Conclusions : common themes and future perspectives / Salvatore Zappalà and Colin Gray.
ISBN
0754644162 (alk. paper)
LCCN
2006009521
OCLC
  • OCM65340968
  • SCSB-5925387
Owning Institutions
Columbia University Libraries