Research Catalog

Title

Creating futures : scenario planning as a strategic management tool / Michel Godet ; preface by Joseph F. Coates ; translated by Adam Gerber and Kathryn Radford.

Author

Godet, Michel.

Publication

London : Economica, 2006.

Items in the Library & Off-site

Details

Description

xiii, 349 pages : illustrations; 24 cm

Uniform Title

Manuel de prospective stratégique. English

Alternative Title

Manuel de prospective stratégique.

Subject

• Strategic planning

Note

• Originally published (Paris : Dunod, 1997, 2001, 2004) as Manuel de prospective stratégique.

Bibliography (note)

• Includes bibliographical references (p. [339]-346) and index.

Contents

How to think about the future now : Back to the future ; Planning, "la prospective" and strategy: what's the difference? ; Ten key ideas -- Why do experts get it wrong? : Tales of error ; Energy forecasting errors ; The four main causes of error ; Misinformation- more and more! ; No right answers to wrong questions ; Three mirages from the 1970s and 1980s ; The new economy was an old -- Cliches and anti-cliches about the future : Development factors are endogenous ; Globalization is not to blame ; Technology is not essential ; Sustainable development, with or without mankind? ; The link between economic growth and demographics ; The family, a public affair -- How to be rigorous with scenario planning : Five conditions and the tools to ensure rigor ; Scenario planning: an integrated approach -- Initiating the entire process : The strategic prospective workshop ; Workshop outlines ; Illustration: Regulation of the Telecommunications Industry (Horizon 2010) ; A few lessons from the Basque Region 2010 exercise ; Practical guide for "strategic prospective" -- Case studies in industry and defence : The aluminum industry ; EDF: the utility of futures-thinking ; ICW 2010: looking for a new individual combat weapon -- Case studies in service sector : IT5: global scenarios ; Scenario building at Axa France ; Will Paris need a third airport in 2030? If so, where? -- BASF facing agri-food and environmental challenges : The full futures process from upstream to downstream ; Mactor analysis applied to food safety ; Main results regarding food safety and the environment -- The human factor makes the difference : Changing words and adapting structures and behaviors ; Towards sustainable motivation ; The future: fruit of will and initiative -- How I became a futurist : Joseph COATES interviewed by Philippe Durance and Adam Gerber ; Michel GODET interviewed by Philippe Durance.

ISBN

• 2717852441
• 9782717852448
• 9782717841893
• 271784189X

OCLC

• ocm78889711
• SCSB-8814136

Owning Institutions

Columbia University Libraries