Research Catalog
The real Pepsi challenge : the inspirational story of breaking the color barrier in American business
- Title
- The real Pepsi challenge : the inspirational story of breaking the color barrier in American business / Stephanie Capparell.
- Author
- Capparell, Stephanie.
- Publication
- New York : Free Press, [2007], ©2007.
- Supplementary Content
- Publisher description
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Book/Text | Request in advance | HD9349.S634 P462 2007 | Off-site |
Holdings
Details
- Description
- xvii, 349 pages, 16 unnumbered pages of plates : illustrations; 24 cm.
- Summary
- "On one level, The Real Pepsi Challenge, whose author is an editor and writer for The Wall Street Journal, is a straightforward business book about the birth of niche marketing. But, as we quickly learn, it is a truly inspirational story, recalling a time when we as a nation first learned to see the strength of our diversity. It is far more than a history of marketing in America; it is a key chapter in the social history of our nation."--BOOK JACKET.
- Series Statement
- Wall Street journal books
- Uniform Title
- Wall Street journal book.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 289-329) and index.
- Contents
- 1. The high road to profit -- 2. Black, white, and green -- 3. How big is your Negro market? -- 4. Leaders in their fields -- 5. The brown hucksters -- 6. The cola color wars -- 7. The view from the threshold -- 8. Crossing the threshold.
- ISBN
- 0743265718
- 9780743265713
- LCCN
- 2006041267
- OCLC
- OCM72799431
- 72799431
- SCSB-5925079
- Owning Institutions
- Columbia University Libraries