Research Catalog

Title

Boeing versus Airbus : the inside story of the greatest international competition in business / John Newhouse.

Author

Newhouse, John, 1929-2016.

Publication

New York : A.A. Knopf, [2007], ©2007.

Items in the Library & Off-site

Holdings

Details

Description

xiii, 254 pages; 25 cm

Summary

"Incorporating interviews he conducted throughout the industry - with everyone from company leaders, past and present, and Wall Street analysts to design engineers and factory workers - John Newhouse takes us inside Boeing and Airbus to help us understand their struggle for supremacy in a business based as much on instincts as on economics. He examines the critical issues that Boeing has faced in recent years, including its difficult merger with McDonnell Douglas, its controversial move from Seattle to Chicago, and a series of corporate scandals that made front-page news. And he analyzes the troubles that have beset a once ascendant Airbus, notably an institutional structure aimed at satisfying the narrowly focused interests of its European stakeholders. Newhouse also explores the problems that now face Boeing and Airbus alike: potential competition from China and Japan, the challenge of serving burgeoning Asian markets, and the need to undo years of mismanagement."--BOOK JACKET.

Alternative Title

Boeing vs. Airbus

Subjects

• Aircraft industry > United States
• Aircraft industry > France
• Airbus Industrie
• Competition, International
• Boeing Company

Bibliography (note)

• Includes bibliographical references (p. 229-240) and index.

Contents

Ch. 1. Being number one -- Ch. 2. Trading places -- Ch. 3. Folly and hypocrisy -- Ch. 4. Market share - the airliners' enemy -- Ch. 5. Playing the game -- Ch. 6. Meltdown and merger -- Ch. 7. The very large airplane -- Ch. 8. A challenge from Asia -- Ch. 9. Muddling through, more or less.

ISBN

• 1400043360
• 9781400043361

LCCN

2006030611

OCLC

• ocm71800503
• SCSB-5924108

Owning Institutions

Columbia University Libraries