Research Catalog

Art & branding : principles, interaction, perspectives

Title
Art & branding : principles, interaction, perspectives / edited by Hans-Jörg Heusser and Kornelia Imesch.
Publication
Zurich : Swiss Institute for Art Research, [2006], ©2006.

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TextUse in library HD69.B7 A78 2006gOff-site

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Details

Additional Authors
  • Heusser, Hans-Jörg.
  • Imesch, Kornelia.
  • Ullrich, Wolfgang, 1967-
  • Schweizerisches Institut für Kunstwissenschaft.
Description
232 pages : illustrations; 23 cm.
Series Statement
Outlines ; v. 3
Uniform Title
Outlines (Zürich, Switzerland) ; v. 3.
Alternative Title
Art and branding : principles, interaction, perspectives
Subjects
Note
  • "This book was inspired by a symposium ... "art & branding" conducted by the Swiss Institute for Art Research ... in collaboration with the German art historian and corporate consultant Wolfgang Ulrich in the summer of 2004 ... publishing the book in English allows the subject to be appropriately expanded ..."--P. 9-10.
ISBN
  • 390819640X
  • 9783908196402
OCLC
  • ocm84639936
  • SCSB-5326010
Owning Institutions
Columbia University Libraries