Research Catalog

Business the Richard Branson way : 10 secrets of the world's greatest brand builder

Title
Business the Richard Branson way : 10 secrets of the world's greatest brand builder / Des Dearlove.
Author
Dearlove, Des.
Publication
Chichester, UK : Capstone ; Hoboken, NJ : John Wiley & Sons, 2007.

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Details

Description
xvi, 172 pages; 22 cm
Alternative Title
Richard Branson way
Subject
  • Branson, Richard
  • Virgin Group > History
  • Businessmen > Great Britain > Biography
  • Success in business > Great Britain > Case studies
  • Brand name products > Great Britain
  • Aeronautics, Commercial > Great Britain > History
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
  • 9781841127644 (pbk. : alk. paper)
  • 1841127647 (pbk. : alk. paper)
LCCN
2006100405
OCLC
  • OCM76967184
  • 76967184
  • SCSB-5932388
Owning Institutions
Columbia University Libraries