Research Catalog
Catalyst code : the strategies behind the world's most dynamic companies
- Title
- Catalyst code : the strategies behind the world's most dynamic companies / David S. Evans and Richard Schmalensee.
- Author
- Evans, David S. (David Sparks), 1954-
- Publication
- Boston, Mass. : Harvard Business School Press, [2007], ©2007.
Items in the Library & Off-site
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2 Items
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD9999.M78 E94 2007 | Off-site | |
Not available - Please for assistance. | Text | Use in library | Off-site |
Holdings
Details
- Additional Authors
- Schmalensee, Richard.
- Description
- xi, 228 pages : illustrations; 25 cm
- Summary
- "In a book that challenges conventional wisdom about pricing, product design, organization, and incentives, David Evans and Richard Schmalensee provide the first step-by-step framework for launching and sustaining dynamic businesses. They examine the most successful catalysts of all time, as well as many that tried and failed, and provide original insights into the secrets of success. Catalyst Code draws lessons from early history, modern-day business, and the authors' groundbreaking research into what really makes these companies tick."--BOOK JACKET.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 207-216) and index.
- Contents
- 1. What is a catalyst? -- 2. Build a catalyst strategy -- 3. Identify the catalyst community -- 4. Establish a pricing structure -- 5. Design the catalyst for success -- 6. Focus on profitability -- 7. Compete strategically with other catalysts -- 8. Experiment and evolve -- 9. Cracking the catalyst code.
- ISBN
- 9781422101995 (hardcover : alk. paper)
- 1422101991 (hardcover : alk. paper)
- LCCN
- 2006034707
- OCLC
- OCM76073300
- 76073300
- SCSB-5926014
- Owning Institutions
- Columbia University Libraries