Research Catalog

Branding governance : a participatory approach to the brand building process

Title
Branding governance : a participatory approach to the brand building process / Nicholas Ind and Rune Bjerke.
Author
Ind, Nicholas.
Publication
Chichester, England ; Hoboken, NJ : John Wiley & Sons, [2007], ©2007.

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2 Items

StatusFormatAccessCall NumberItem Location
TextRequest in advance HD69.B7 I527 2007Off-site
TextUse in library Off-site

Holdings

Details

Additional Authors
Bjerke, Rune.
Description
xii, 276 pages : illustrations; 24 cm
Subjects
Bibliography (note)
  • Includes bibliographical references (p. [245]-263) and index.
ISBN
  • 9780470030752 (cloth)
  • 0470030755 (cloth)
LCCN
2007004231
OCLC
  • OCM81252786
  • 81252786
  • SCSB-5932801
Owning Institutions
Columbia University Libraries