Research Catalog

Revenue management with flexible products : models and methods for the broadcasting industry

Title
Revenue management with flexible products : models and methods for the broadcasting industry / Michael Müller-Bungart.
Author
Müller-Bungart, Michael.
Publication
New York : Springer, 2007.

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TextRequest in advance HD60.7 .M85 2007Off-site

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Details

Description
xvi, 297 pages : illustrations; 24 cm.
Summary
""Flexibility" means that the actual mode of production is not defined at the time of purchase, but can be chosen later on by the service provider. This book is among the first to analyze revenue management (RM) problems with flexible products and RM in broadcasting companies. The implications of flexibility are explicitly taken into account in the models and methods presented."--BOOK JACKET.
Series Statement
Lecture notes in economics and mathematical systems, 0075-8442 ; 596
Uniform Title
Lecture notes in economics and mathematical systems ; 596.
Subjects
Bibliography (note)
  • Includes bibliographical references (p. [259]-289) and index.
Contents
1. Defining revenue management -- 2. Capacity control and overbooking -- 3. Recent advances in revenue management -- 4. Evaluating revenue management techniques : instance generation -- 5. Simulation of stochastic demand data streams -- 6. Revenue management in broadcasting companies -- 7. Conclusion -- App. A. Demand distribution of the beta-gamma-arrival process -- App. B. Implementation of the combo algorithm : technical details.
ISBN
  • 9783540723158 (softcover : alk. paper)
  • 3540723153 (softcover : alk. paper)
LCCN
2007928494
OCLC
  • 153582393
  • ocn153582393
  • SCSB-5930487
Owning Institutions
Columbia University Libraries