Research Catalog
Smart start-ups : how entrepreneurs and corporations can profit by starting online communities
- Title
- Smart start-ups : how entrepreneurs and corporations can profit by starting online communities / David Silver.
- Author
- Silver, A. David (Aaron David), 1941-
- Publication
- Hoboken, N.J. : John Wiley & Sons, [2007], ©2007.
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2 Items
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | HD62.5 .S558 2007 | Off-site |
Not available - Please for assistance. | Text | Use in library | Off-site |
Holdings
Details
- Description
- xx, 252 pages : illustrations; 24 cm
- Summary
- "In Smart Start-Ups, entrepreneur and angel investor David Silver reveals how social networking will change the face of business and create thousands of new millionaires over the next decade. Using case studies of companies you might not have heard of yet - but will - Silver explains business plans and models for start-up online communities, showing how to produce value for members, attract more paying customers, and make it all work at a profit. You'll learn what's happening in social networking, who the major players are, and what makes them successful. Plus, you'll have all the tools you need to research, facilitate ideas, and develop a business model for your own profitable and unique social networking start-up."--BOOK JACKET.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 239-244) and index.
- Contents
- Ch. 1. Introduction -- Ch. 2. Collaborative participation -- Ch. 3. Transfer of control -- Ch. 4. The function of cooperation -- Ch. 5. Appear to lack money -- Ch. 6. Rules for creating successful business models -- Ch. 7. Raising capital -- Ch. 8. How to launch a new product -- Ch. 9. Foreign exchange market -- Ch. 10. The metaverse arbitration association -- Ch. 11. Rent a judge -- Ch. 12. Publishing and convention management -- Ch. 13. Taking back the automobile market -- Ch. 14. Mission statement rewriting -- Ch. 15. Mocketeering -- Ch. 16. Launching a new hotel chain through an online community -- Ch. 17. Medical research -- Ch. 18. Life insurance -- Ch. 19. Replacing advertising with reputation management -- Ch. 20. Community for ardent fans of college sports -- Ch. 21. A community of art dealers -- Ch. 22. A group travel community -- Ch. 23. Partnering with giant corporations -- Ch. 24. My ThirdPlace.com -- Ch. 25. IllegitimatiNonCarborundum.com -- Ch. 26. Reputation management -- Ch. 27. The association of mobile and online communities.
- ISBN
- 9780470107423 (cloth)
- 0470107421 (hbk.)
- LCCN
- 2006036833
- OCLC
- ocm76141435
- 76141435
- SCSB-5933295
- Owning Institutions
- Columbia University Libraries