Research Catalog
Bridging the gaps in global communication
- Title
- Bridging the gaps in global communication / by Doug Newsom.
- Author
- Newsom, Doug.
- Publication
- Malden, MA, USA : Blackwell Pub., 2007.
Items in the Library & Off-site
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2 Items
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | P96.I5 N487 2007 | Off-site | |
Not available - Please for assistance. | Text | Use in library | Off-site |
Holdings
Details
- Description
- x, 153 pages : illustrations; 23 cm
- Summary
- "This major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals as indispensable guide to mastering the art of international and intercultural communication."--BOOK JACKET.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 143-147) and index.
- Contents
- Ch. 1. Organization of information -- Ch. 2. Concepts -- Ch. 3. Politics -- Ch. 4. Economics -- Ch. 5. Nonverbal interaction : action, sound, and silence -- Ch. 6. Theories of signs and language -- Ch. 7. Theories of symbolic interaction, structuration, and convergence -- Ch. 8. Theories of discourse -- Ch. 9. Frames of reference -- Ch. 10. Ethical issues -- Ch. 11. Legal issues -- Ch. 12. The roles of advertising and public relations -- Ch. 13. Miscommunication and consequences -- Ch. 14. Developing a worldview.
- ISBN
- 1405144114 (hardback : alk. paper)
- 9781405144117 (hardback : alk. paper)
- 1405144122 (pbk. : alk. paper)
- 9781405144124 (pbk. : alk. paper)
- LCCN
- 2006022220
- OCLC
- ocm70292004
- SCSB-5931891
- Owning Institutions
- Columbia University Libraries