Research Catalog
Leadership brand : developing customer-focused leaders to drive performance and build lasting value
- Title
- Leadership brand : developing customer-focused leaders to drive performance and build lasting value / Dave Ulrich, Norm Smallwood.
- Author
- Ulrich, David, 1953-
- Publication
- Boston, Mass. : Harvard Business School Press, [2007], ©2007.
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Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | HD57.7 .U44 2007 | Off-site | |
Not available - Please for assistance. | Text | Use in library | Off-site |
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Details
- Additional Authors
- Smallwood, W. Norman.
- Description
- xiv, 270 pages : illustrations; 25 cm
- Summary
- "In Leadership Brand. Ulrich and Smallwood explore the advantages of a branded approach to corporate leadership. They use hard data to show that a company whose leadership embodies its unique brand will achieve stronger market value than competitors. In other words, there is real value in building a leadership brand, and now the authors have created the first step-by-step guide for doing it." "Each chapter is packed with practical tools and assessments to help board members, senior executives, HR professionals, and others charged with building brands and leadership evaluate progress along the way, as a leadership brand is created and implemented."--BOOK JACKET.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 241-247) and index.
- Contents
- 1. Branding leadership -- 2. The case for building a leadership brand -- 3. Creating a leadership brand statement -- 4. Assessing leaders against the brand -- 5. Investing in leadership brand -- 6. Measuring return on leadership brand -- 7. Building awareness for leadership brand -- 8. Preserving leadership brand -- 9. Implications for personal brand -- App. A. Criteria for a firm brand -- App. B. Firms with branded leadership.
- ISBN
- 9781422110300 (hardcover : alk. paper)
- 1422110303
- LCCN
- 2007009122
- OCLC
- OCM85833326
- 85833326
- SCSB-5933207
- Owning Institutions
- Columbia University Libraries