Research Catalog
Branded! : how the 'certification revolution' is transforming global corporations
- Title
- Branded! : how the 'certification revolution' is transforming global corporations / Michael E. Conroy.
- Author
- Conroy, Michael E.
- Publication
- Gabriola Island, BC : New Society Publishers, [2007], ©2007.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD2755.5 .C66 2007 | Off-site |
Holdings
Details
- Description
- xvi, 335 pages : illustrations; 23 cm
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 298-322) and index.
- Contents
- 1. Branded!: The Unexpected Consequences of Successful Global Branding -- 2. Redefining Corporate Social and Environmental Accountability for the 21st Century -- 3. Leveraging the Brand: The Essence of Ethical Business Campaigns -- 4. Birth of It All: Transforming the Global Forest Products Industry -- 5. Tapping the Ethic of "Fairness": Certifying Global Commodity Trade -- 6. Even the Banks Can Do It! New Accountability in Global Finance -- 7. Can Tourism Be Tamed? Toward a Sustainable Tourism Stewardship Council -- 8. Accountability Comes to Mining: Building an Assurance Process -- 9. Can Certification Systems Reduce Global Poverty? -- 10. Certification Opportunities and Challenges Encountered in Other Arenas: Fisheries, Toxics, and Labor -- 11. Industry Push Back, and the Failure of Second-Party Certification Efforts -- 12. The Mother of All Campaigns: Taking on Wal-Mart and the Looming Domination of Big-Box Retail Stores -- 13. Struggles on the Frontier: Are There Limits to the "Certification Revolution"?
- ISBN
- 9780865715790 (paperback)
- 0865715793 (paperback)
- OCLC
- ocn173847106
- 173847106
- SCSB-5924661
- Owning Institutions
- Columbia University Libraries