Research Catalog
International business marketing in emerging country markets : the third wave of internationalization of firms
- Title
- International business marketing in emerging country markets : the third wave of internationalization of firms / Hans Jansson.
- Author
- Jansson, Hans.
- Publication
- Cheltenham, GL, UK ; Northampton, MA, USA : Edward Elgar, [2007], ©2007.
Items in the Library & Off-site
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2 Items
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD2932 .J35 2007 | Off-site | |
Not available - Please for assistance. | Text | Use in library | Off-site |
Holdings
Details
- Description
- xxiv, 238 pages : illustrations; 24 cm
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 213-227) and indexes.
- Contents
- International business networks, institutions and MNC organization -- The international business marketing model -- Network, linkage and competitive strategies -- Project marketing cycles and action networks -- European, Chinese and Russian business networks -- Business marketing strategy in the internationalization process -- Internal network organization of the internationalized firm -- Local and regional network organization for dyads and triads.
- ISBN
- 9781847202512 (hardcover)
- 1847202519 (hardcover)
- LCCN
- 2007011683
- OCLC
- 122291384
- ocn122291384
- SCSB-5927453
- Owning Institutions
- Columbia University Libraries