Research Catalog

Title

Operation China : from strategy to execution / Jimmy Hexter, Jonathan Woetzel.

Author

Hexter, Jimmy.

Publication

Boston, Mass. : Harvard Business School Press, [2007], ©2007.

Items in the Library & Off-site

Holdings

Details

Additional Authors

Woetzel, Jonathan R.

Description

xix, 212 pages : illustrations; 24 cm

Summary

"In Operation China, McKinsey & Company consultants Jimmy Hexter and Jonathan Woetzel survey the most recent changes in China, outline best practices for key functional areas, and highlight operating innovations that are just starting to emerge." "The author's key point is simple: even the best strategies are only as good as their execution. Success in China now depends on designing, marketing, producing, and channeling goods to customers as effectively and efficiently as possible - drawing from global best practices that are adapted to the distinctly Chinese context. Superb execution on the level that multinationals would expect in developed markets - the new gold standard - is neither common nor easy. But those that are successful may in turn be able to leverage the China advantage into a global one." "Hexter and Woetzel have been consultants in McKinsey's offices in Greater China for more than fifteen years and have long been at the center of the changes they describe. They combine their firsthand insights with a base of research drawn from recent McKinsey studies on Chinese consumers and companies, multinationals' best practices, and leading business executives."--BOOK JACKET.

Subject

International business enterprises > China > Management

Bibliography (note)

• Includes bibliographical references (p. 199-202) and index.

Contents

Pt. 1. Good Enough Is No Longer Enough -- 1. Changing Rules for Business Success -- 2. Principles of World-Class Execution -- Pt. 2. World-Class Execution -- 3. Learning to Win in China's Many Markets -- 4. Developing Competitive Products -- 5. The Next Advantage for Manufacturing -- 6. Getting More from Sourcing More in China -- 7. Distribution: Changing Times -- 8. Talent Holds the Key -- 9. Where to Start -- Pt. 3. The Future of Business in China -- 10. The Looming Wave of Mergers and Acquisitions -- 11. Win in China - or Lose Everywhere.

ISBN

• 9781422116968 (hardcover : alk. paper)
• 1422116964

LCCN

• 2007021750
• 40014931639

OCLC

• 144328110
• ocn144328110
• SCSB-8412148

Owning Institutions

Columbia University Libraries