Research Catalog
Handbook of advocacy advertising : concepts, strategies, and applications
- Title
- Handbook of advocacy advertising : concepts, strategies, and applications / S. Prakash Sethi.
- Author
- Sethi, S. Prakash.
- Publication
- Cambridge, Mass. : Ballinger, [1987], ©1987.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD59.3 .S44 1987 | Off-site |
Holdings
Details
- Description
- xiii, 577 pages : illustrations; 29 cm.
- Series Statement
- Ballinger series in business in a global environment
- Uniform Title
- Ballinger series in business in a global environment.
- Alternative Title
- Hand book of advocacy advertising.
- Subject
- Advocacy advertising > Case studies
- Bibliography (note)
- Includes bibliographies and index.
- ISBN
- 0887301630
- LCCN
- 85016954
- OCLC
- 12345055
- ocm12345055
- Owning Institutions
- Columbia University Libraries