Research Catalog

Grundlagen der literatur- und Werberhetorik

Title
Grundlagen der literatur- und Werberhetorik / Kurt Spang.
Author
Spang, Kurt.
Publication
Kassel : Reichenberger, [1987], ©1987.

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Details

Description
266 pages; 20 cm.
Series Statement
Problemata semiótica ; 11
Uniform Title
Problemata semiótica ; 11.
Alternative Title
Literatur- und Werberhetorik.
Subject
  • Persuasion (Rhetoric)
  • Literary style
  • Advertising
Note
  • German text with passages in English, French, Italian, and Spanish.
  • Spine title: Literatur- und Werberhetorik.
  • Includes indexes.
Bibliography (note)
  • Bibliography: p. [247]-258.
ISBN
3923593449
OCLC
  • 18047497
  • ocm18047497
Owning Institutions
Columbia University Libraries