Research Catalog

Top management views of the marketing function

Title
Top management views of the marketing function / by Frederick E. Webster, Jr.
Author
Webster, Frederick E.
Publication
Cambridge, Mass. : Marketing Science Institute, 1980.

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TextRequest in advance HF5415 .M31 no.80/106-80/109Off-site

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Details

Description
iv, 34 pages; 28 cm.
Series Statement
Working paper / Marketing Science Institute ; no. 80-108
Uniform Title
Report (Marketing Science Institute) ; no. 80-108.
Subject
  • Marketing
  • Marketing > Management
OCLC
  • 7056714
  • ocm07056714
Owning Institutions
Columbia University Libraries