Research Catalog

Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports

Title
Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports / Barbara Smit.
Author
Smit, Barbara.
Publication
New York : Ecco, [2008], ©2008.

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TextRequest in advance HD9992.G34 A354 2008gOff-site

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Details

Description
xvi, 384 pages : illustrations; 24 cm
Summary
Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.
Subjects
Bibliography (note)
  • Includes bibliographical references (p. [365]-368) and index.
Contents
Two brothers, one feud -- Champions of the world -- Multibillion-dollar rescue.
ISBN
  • 9780061246579
  • 0061246573
LCCN
40015332220
OCLC
  • ocn156818161
  • SCSB-9037155
Owning Institutions
Columbia University Libraries