Research Catalog
CRM unplugged : releasing CRM's strategic value
- Title
- CRM unplugged : releasing CRM's strategic value / Philip Bligh, Douglas Turk.
- Author
- Bligh, Philip.
- Publication
- Hoboken, N.J. : Wiley, [2004], ©2004.
- Supplementary Content
Items in the Library & Off-site
Filter by
2 Items
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.5 .B56 2004 | Off-site | |
Not available - Please for assistance. | Text | Use in library | Off-site |
Holdings
Details
- Additional Authors
- Turk, Douglas.
- Description
- xviii, 205 pages : illustrations; 24 cm
- Summary
- "CRM Unplugged offers a variety of lessons learned from real-world companies that have implemented CRM. Since most investments in technology are costly, the dos and don'ts addressed in these cases help the reader identify the high-impact areas of business. CRM's big punch is its ability to strengthen these high-impact areas - those parts that comprise the unique competitive advantage of a business." "CRM Unplugged is for CEOs, other senior managers (such as VPs), and project managers."--BOOK JACKET.
- Subject
- Bibliography (note)
- Includes bibliographic references and index.
- Contents
- 1. A new, more strategic approach to CRM -- 2. A review of CRM failures -- 3. Strategy first : aligning CRM with company strategy -- 4. Customer intelligence : the science of customer insight -- 5. Demand visibility and response -- 6. An enterprise-wide approach to CRM -- 7. Implementing CRM successfully -- Epilogue : the future of CRM.
- ISBN
- 0471483044 (alk. paper)
- 9780471483045 (alk. paper)
- LCCN
- 2003025014
- OCLC
- ocm53814602
- 53814602
- SCSB-5403196
- Owning Institutions
- Columbia University Libraries