Research Catalog

An annotated and extended bibliography of health care marketing

Title
An annotated and extended bibliography of health care marketing / compiled by Philip D. Cooper, Karen M. Jones, John K. Wong.
Author
Cooper, Philip D., 1942-
Publication
Chicago, IL : American Marketing Association, [1984], ©1984.

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Details

Additional Authors
  • Jones, Karen M.
  • Wong, John K.
Description
xvi, 186 pages; 23 cm.
Series Statement
AMA bibliography series
Uniform Title
Bibliography series (American Marketing Association)
Subjects
ISBN
0877571716 (pbk.)
LCCN
84016795
OCLC
  • 11030582
  • ocm11030582
Owning Institutions
Columbia University Libraries