Research Catalog
Inside Steve's brain
- Title
- Inside Steve's brain / Leander Kahney.
- Author
- Kahney, Leander.
- Publication
- New York : Portfolio, 2008.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD9696.2.U62 J636 2008 | Off-site |
Holdings
Details
- Description
- 294 pages; 19 cm
- Summary
- "It's hard to believe that one man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary." "Inside Steve's Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve Jobs - not his heart or his famous temper, but his mind. So what's really inside Steve's brain? According to Leander Kahney,who has covered Jobs since the early 1990s, it's a fascinating bundle of contradictions." "In Inside Steve's Brain, Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world's most powerful brands."--BOOK JACKET.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. [271]-283) and index.
- Contents
- 1. Focus: How Saying "No" Saved Apple -- 2. Despotism: Apple's One-Man Focus Group -- 3. Perfectionism: Product Design and the Pursuit of Excellence -- 4. Elitism: Hire Only A Players, Fire the Bozos -- 5. Passion: Putting a Ding in the Universe -- 6. Inventive Spirit: Where Does the Innovation Come From? -- 7. Case Study: How It All Came Together with the iPod -- 8. Total Control: The Whole Widget.
- ISBN
- 9781591841982
- 1591841984
- LCCN
- 2007049270
- 40015439635
- OCLC
- ocn166359929
- 166359929
- SCSB-9044084
- Owning Institutions
- Columbia University Libraries