Research Catalog
Rediscovering the marketing concept
- Title
- Rediscovering the marketing concept / by Frederick E. Webster, Jr.
- Author
- Webster, Frederick E.
- Publication
- Cambridge, MA : Marketing Science Institute, 1988.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | HF5415 .M31 no.88/100-88/103 | Off-site |
Holdings
Details
- Description
- 21 pages; 28 cm.
- Series Statement
- Report ; no. 88-100
- Working paper
- Uniform Title
- Report (Marketing Science Institute) ; no. 88-100.
- Working paper.
- Subject
- Marketing
- Note
- "January 1988"
- Bibliography (note)
- Bibliography: p. 19-20.
- OCLC
- 17965287
- ocm17965287
- Owning Institutions
- Columbia University Libraries