Research Catalog

A brand-switching model with implications for marketing strategies

Title
A brand-switching model with implications for marketing strategies / by Richard Colombo and Donald D. Morrison.
Author
Colombo, Richard.
Publication
Cambridge, MA : Marketing Science Institute, [1987], ©1987.

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TextRequest in advance HF5415 .M31 no.87/103-87/112Off-site

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Details

Additional Authors
Morrison, Donald G.
Description
23 pages; 28 cm.
Series Statement
  • Working paper / Marketing Science Institute
  • Report (Marketing Science Institute) ; no. 87-110
Uniform Title
  • Report (Marketing Science Institute)
  • Report (Marketing Science Institute) ; no. 87-110.
Subject
Brand choice
Bibliography (note)
  • Bibliography: p. 22.
OCLC
  • 17965337
  • ocm17965337
Owning Institutions
Columbia University Libraries