Research Catalog

Title

Microsoft 2.0 : how Microsoft plans to stay relevant in the post-Gates era / Mary Jo Foley.

Author

Foley, Mary Jo, 1961-

Publication

Indianapolis, IN : John Wiley & Sons, [2008], ©2008.

Supplementary Content

• Contributor biographical information
• Publisher description

Items in the Library & Off-site

Holdings

Details

Description

xvii, 285 pages; 24 cm

Summary

"On July 1, 2008, the unthinkable becomes reality as Bill Gates retires from his daily responsibilities at Microsoft. From her 25 years of studying the company, Mary Jo Foley has developed sharp insight and a unique perspective on what the future might hold for Microsoft minus Gates." "This is a remarkably incisive look at leadership, potential products, management and product development styles, licensing issues, and other signposts. Who are the rising stars? What does the business model look like? Does the brass ring lie with consumer products or business solutions? What's ahead for Ray Ozzie, Steve Ballmer, and Steven Sinofsky? How will Microsoft digest future acquisitions during its "2.0" phase?."--BOOK JACKET.

Subjects

• Microsoft software
• Microsoft Corporation Management

Bibliography (note)

• Includes bibliographical references (p. [269]-273) and index.

Contents

Foreword: The Microsoft 2.0 World (According to Mini-Microsoft) -- Introduction. Microsoft 2.0: Welcome to the New (Post-Gatesian) Microsoft -- 1. Microsoft 1.0: It Was All about Bill -- 2. Microsoft 2.0: The Buzzwords -- 3. Microsoft 2.0: The People -- 4. Microsoft 2.0: Products on the Near-Term Radar Screen -- 5. Microsoft 2.0: Big-Bet Products -- 6. Microsoft 2.0: Tried and True Business Models -- 7. Microsoft 2.0: Untried but Unavoidable Business Models -- Conclusion: On to Microsoft 3.0 -- A. Memos, Letters, and E-mails -- B. Annotated Reading List.

ISBN

• 9780470191385 (cloth)
• 0470191384 (cloth)

LCCN

• 2008012128
• 40015458920

OCLC

• ocn182733864
• 182733864
• SCSB-9034309

Owning Institutions

Columbia University Libraries