Research Catalog

Title

American businesses in China : balancing culture and communication / Nancy Lynch Street and Marilyn J. Matelski.

Author

Street, Nancy Lynch.

Publication

Jefferson, N.C. : McFarland & Co., [2008], ©2008.

Items in the Library & Off-site

Holdings

Details

Additional Authors

Matelski, Marilyn J., 1950-

Description

x, 349 pages; 23 cm

Summary

"In this expanded and revised edition of American Businesses in China, the authors provide readers with a close understanding of the breathtaking technological and cultural advances of 21st century China. After several decades of economic globalization, the Chinese have emerged as quite successful in their economic relationships with the West despite several ideological differences." "Case studies of American businesses that have been successful in China also include a new chapter detailing American corporate participation in the 2008 Beijing Olympics. Reflecting upon the changing nature of Chinese consumerism and international corporate behavior, the authors close with specific suggestions for those interested in doing business in China."--BOOK JACKET.

Subjects

• National characteristics, Chinese
• China > Economic conditions > 2000-
• Corporate culture > China
• Corporations, American > China

Bibliography (note)

• Includes bibliographical references (p. 329-346) and index.

Contents

Chronology of Chinese-American Trade, 1786-2008 -- 1. The Chinese Worldview -- 2. Issues in Globalization -- 3. China's Changing Consumer Landscape -- 4. Case Study: Educational Programs and Exchanges in China -- 5. Case Study: Two Art Exhibitions Cross the Pacific -- 6. Case Study: General Electric and Sesame Street - A True Joint Venture -- 7. Case Study: The Holiday Inn Network in China - More Is Better -- 8. Case Study: Daimler Chrysler - Silence in China After the "Deal Heard 'Round the World" -- 9. Case Study: The Foxboro Company - Infrastructure's Hidden Jewel -- 10. Case Study: The 2008 Beijing Olympics - Panning for "The Gold" -- 11. Epilogue -- App. A. China Profile -- App. B. Traditional Chinese Holidays and Festivals -- App. C. Contrasting Cultures -- App. D. Council on International Educational Exchange -- App. E. Information and Resources -- App. F. Norms for Negotiation.

ISBN

• 9780786435920 (softcover : alk. paper)
• 0786435925 (softcover : alk. paper)

LCCN

• 2008017046
• 99820941286

OCLC

• ocn224447287
• 224447287
• SCSB-9052587

Owning Institutions

Columbia University Libraries