Research Catalog

Title

Entrepreneurship : a contemporary approach / Donald F. Kuratko, Richard M. Hodgetts.

Author

Kuratko, Donald F.

Publication

Fort Worth : Dryden Press, [1998], ©1998.

Items in the Library & Off-site

Holdings

Details

Additional Authors

Hodgetts, Richard M.

Description

xix, 701 pages : illustrations; 27 cm.

Series Statement

The Dryden Press series in entrepreneurship

Uniform Title

Dryden Press series in entrepreneurship.

Subjects

• Small business > United States
• Entrepreneuriat > États-Unis
• Entrepreneurship > United States
• New business enterprises > United States
• Petites et moyennes entreprises > États-Unis
• Nouvelles entreprises > États-Unis

Bibliography (note)

• Includes bibliographical references and indexes.

Contents

Part 1. The Contemporary World of Entrepreneurship -- Chapter 1. The Entrepreneurial Revolution -- Entrepreneurs--Challenging the Unknown -- Entrepreneurship: A Perspective -- Our Entrepreneurial Economy--The Environment for Entrepreneurship -- The Age of the Gazelles -- The Emerging Trends in Enterpreneurship -- Future Challenges for Women Entrepreneurs -- Minority-Owned Businesses -- Entrepreneurial Opportunities -- Video Case 1.1. Two Women Boxing: The Art of Entrepreneurship -- Case 1.2. Breaking Away -- Case 1.3. A Research Orientation -- Chapter 2. Entrepreneurship: An Evolving Concept -- The Evolution of Entrepreneurship -- The Myths of Entrepreneurship -- Approaches to Entrepreneurship -- Process Approaches -- Intrapreneurship -- Key Concepts -- Video Case 2.1. Drew Pearson Companies: Super Bowl Champ Puts a Cap on Success -- Case 2.2. Paul's Four Shortcomings -- Chapter 3. Intrapreneurship: Developing Entrepreneurship in the Corporation -- The Nature of Intrapeneurship -- Specific Elements of a Corporate Intrapreneurial Strategy -- The Interactive Process of Intrapreneurship -- Video Case 3.1. Southwest Airlines: Positively Outrageous Leadership -- Entrepreneurial Case Analysis: Odysseum: An Intrapreneur's Vision at Polaroid -- Part 1 Exercises: Determine Your EQ (Entrepreneurial Quotient) -- Part 2. The Entrepreneurial Perspective -- Chapter 4. Understanding the Entrepreneurial Perspective in Individuals -- The Entrepreneurial Perspective -- The Dark Side of Entrepreneurship -- Stress and the Entrepreneur -- The Entrepreneurial Ego -- Entrepreneurial Motivation -- Case 4.1. Jane's Evaluation -- Case 4.2. To Stay or to Go? -- Chapter 5. Developing Creativity and Understanding Innovation -- Innovation and the Entrepreneur -- The Role of Creativity -- The Innovation Process -- Financial Support for Innovation -- Video Case 5.1. Paradigm Simulation: Reality Bytes in the Virtual World -- Case 5.2. Post-it Notes -- Chapter 6. Ethical and Social Responsibility Challenges for Entrepreneurs -- Defining Ethics -- Ethics and Laws -- Establishing a Strategy for Ethical Responsibility -- Ethics and Business Decisions -- The Social Responsibility Challenge -- The Opportunity for Ethical Leadership by Entrepreneurs -- Case 6.1. Letting the Family In -- Case 6.2. A Friend for Life -- Entrepreneurial Case Analysis: "Sportin' Life": A Minority Entrepreneur's Creation -- Part 2 Exercise: How Ethical Are You? -- Part 3. Developing the Entrepreneurial Plan -- Chapter 7. Environmental Assessment: Preparation for a New Venture -- The Environment for New Ventures -- A Macroview: The Economic and Industry Environments -- A Microview: The Community Perspective -- Case 7.1. An Incubator Investigation -- Chapter 8. Marketing Research for New Ventures -- Marketing Research -- Inhibitors to Marketing Research -- Developing the Marketing Concept -- Marketing Stages for Growing Ventures -- Marketing Planning -- Telemarketing -- Pricing Strategies -- Video Case 8.1. Rogaine: Marketing an Accidental Miracle -- Case 8.2. Dealing with the Competition -- Case 8.3. For Cooks Only -- Chapter 9. Financial Preparation for Entrepreneurial Ventures -- The Importance of Financial Information for Entrepreneurs -- Preparing Financial Statements -- Pro Forma Statements -- Capital Budgeting -- Break-Even Analysis -- Ratio Analysis -- Decision Support Systems -- Case 9.1. It's All Greek to Her -- Case 9.2. The Contract Proposal -- Chapter 10. Developing an Effective Business Plan -- Pitfalls to Avoid in Planning -- What Is a Business Plan? -- Benefits of a Business Plan -- Developing a Well-Conceived Business Plan -- Elements of a Business Plan -- Presentation of the Business Plan -- Case 10.1. It's Just a Matter of Time -- Case 10.2. The Incomplete Plan -- Entrepreneurial Case Analysis: The Roaring '20s Museum -- Part 3 Exercises: Recognizing Financial Terminology -- Part 4. Initiating Entrepreneurial Ventures -- Chapter 11. Assessment and Evaluation of Entrepreneurial Opportunities -- The Challenge of New-Venture Start-Ups -- Pitfalls in Selecting New Ventures -- Critical Factors for New-Venture Development -- Why New Ventures Fail -- The Evaluation Process -- Case 11.1. Nothing Unique to Offer -- Case 11.2. A Product Design Problem -- Chapter 12. Structuring the New Business Venture -- Identifying Legal Structures -- Sole Proprietorships -- Partnerships -- Corporations -- Specific Forms of Partnerships and Corporations -- Franchising -- Final Thoughts -- Case 12.1. Gina's Decision -- Chapter 13. Legal Issues Related to Emerging Ventures -- Patents -- Copyrights -- Trademarks -- Bankruptcy -- Case 13.1. A Patent Matter -- Case 13.2. All She Needs Is a Little Breathing Room -- Chapter 14. Sources of Capital Formation for Entrepreneurs -- Debt versus Equity -- The Venture Capital Market -- Informal Risk Capital--"Angel" Financing -- Case 14.1. Looking for Capital -- Case 14.2. The $3 Million Venture -- Entrepreneurial Case Analysis: The Playboy Emblem: A Case of Trademark Infringement -- Part 5. Growth and Development of Entrepreneurial Ventures -- Chapter 15. Strategic Planning for Emerging Ventures -- The Nature of Planning in Emerging Firms -- Strategic Planning -- The Lack of Strategic Planning -- The Value of Strategic Planning -- Implementing a Strategic Plan -- The Nature of Operational Planning -- Case 15.1. The Banker's Request -- Case 15.2. A Two-Phase Approach -- Chapter 16. Managing Entrepreneurial Growth -- Development Stages -- Understanding the Entrepreneurial Company -- Understanding the Growth Stage -- Video Case 16.1. Baby Boomers and Beyond: Centex Looks Forward -- Case 16.2. Hendrick's Way -- Case 16.3. Keeping Things Going -- Chapter 17. Global Opportunities for Entrepreneurs -- The International Environment -- Methods of Going International -- Entering the International Marketplace: A Procedural Outline -- Video Case 17.1. Pier 1 Imports: Managing Worldwide Growth -- Case 17.2. A Foreign Proposal -- Part 5 Entrepreneurial Case Analysis: Acordia's "Little Giants" -- Part 6. Contemporary Challenges in Entrepreneurship -- Chapter 18. Valuation of Business Ventures -- Buying a Business Venture -- The Importance of Business Valuation -- Underlying Issues -- Analyzing the Business -- Establishing a Firm's Value -- Other Factors to Consider -- The Leveraged Buyout: An Alternative for Small Ventures -- Video Case 18.1. Pier 1 Imports -- Case 18.2. Which Will It Be? -- Chapter 19. Management Succession and Continuity: A Family Business Perspective -- Family-Owned Business -- The Management Succession Issue -- Key Factors in Succession -- Developing a Succession Strategy -- The Harvest Strategy: Selling Out -- Case 19.1. Just as Good as Ever -- Case 19.2. Needing Some Help on This One -- Chapter 20. Total Quality and the Human Factor: Continuous Challenges for Entrepreneurs -- The Nature of Total Quality Management -- TQM Tools and Techniques -- Customer Service Focus -- Cycle Time Focus -- Employee Focus -- Continuous Improvement -- Video Case 20.1. JCPenney: Valuing Diversity -- Case 20.2. It's All a Matter of Quality -- Case 20.3. Clara's Plan -- Part 6 Entrepreneurial Case Analysis: Emge Packing Company, Inc. -- Part 6 Exercise: Surveying Family Business Values.

ISBN

• 003024594X
• 9780030245947

LCCN

97066401

OCLC

• ocm39316250
• 39316250
• SCSB-5419161

Owning Institutions

Columbia University Libraries