Research Catalog

Marketing and technology : a strategic co-alignment

Title
Marketing and technology : a strategic co-alignment / by Noel Capon and Rashi Glazer.
Author
Capon, Noel.
Publication
New York, N.Y. : Columbia Business School, 1986.

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TextRequest in advance HF5415 .Av85 1986 v.1-7Off-site

Holdings

Details

Additional Authors
  • Glazer, Rashi.
  • Avis-Rent-A-Car System.
  • Columbia University. Graduate School of Business.
Description
52 leaves : illustrations; 28 cm.
Series Statement
Working paper series in marketing / Avis Rent a Car System, Inc. ; 86-AV-2
Uniform Title
Working paper series in marketing ; 2, 1986.
Subjects
Note
  • "March 1986."
Bibliography (note)
  • Bibliography: leaves 38-42.
OCLC
  • 82587537
  • ocm82587537
Owning Institutions
Columbia University Libraries