Research Catalog

Handbook of institutional advancement

Title
Handbook of institutional advancement / Peter McE. Buchanan, editor.
Publication
[Washington, D.C.] : CASE, 2000.

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Details

Additional Authors
  • Buchanan, Peter McE. (Peter McEachin)
  • Council for Advancement and Support of Education.
Description
xix, 564 pages : illustrations; 28 cm
Subject
  • Universities and colleges > Public relations > United States
  • College publicity > United States
  • Educational fund raising > United States
  • College publications > United States
  • Universities and colleges > United States
Bibliography (note)
  • Includes bibliographical references and index.
Contents
The environment and the changing face of advancement / Peter McE. Buchanan, editor -- Leadership and management / Eric C. Johnson, editor -- Communications / Roger L. Williams, editor -- Alumni relations / Steve Grafton, editor -- Educational fund raising / Michael J. Worth, editor -- Marketing and advancement / Larry D. Lauer, editor -- Advancement services / John H. Taylor, editor -- Advancement on special sectors of education / Patricia King Jackson, editor -- The role of key institutional leaders in advancement / Linda Weimer, editor.
ISBN
  • 0899643515
  • 9780899643519
LCCN
2006280297
OCLC
  • ocm45113691
  • SCSB-5427108
Owning Institutions
Columbia University Libraries