Research Catalog
Public health business planning : a practical guide
- Title
- Public health business planning : a practical guide / Stephen N. Orton, Anne J. Menkens, Pamela Santos.
- Author
- Orton, Stephen Noyes.
- Publication
- Sudbury, Mass. : Jones and Bartlett Publishers, [2009], ©2009.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | RA425 .O57 2009 | Off-site |
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Details
- Additional Authors
- Description
- xxii, 174 pages; 23 cm
- Summary
- "Based on the curriculum of the Management Academy for Public Health offered by the Kenan-Flagler Business School and the School of Public Health at the University of North Carolina at Chapel Hill, Public Health Business Planning offers practical, step-by-step guidance for creating business plans that address the unique challenges of public health programs. The chapters thoroughly cover each part of a business plan (marketing, operations, budgeting, etc.) in a user-friendly style that is appealing to students and practicing public health managers alike."--BOOK JACKET.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Ch. 1. Introduction -- Ch. 2. Defining public health entrepreneurial business planning -- Ch. 3. The parts of a public health business plan -- Ch. 4. Definition of plan -- Ch. 5. Industry analysis -- Ch. 6. Demonstration of need and target market -- Ch. 7. Competitors and partners -- Ch. 8. Marketing -- Ch. 9. Project operations -- Ch. 10. Evaluation -- Ch. 11. Risks, exit plan, and sustainability -- Ch. 12. Financial planning -- Ch. 13. The feasibility plan -- Ch. 14. Sustaining success in South Carolina : one team's experience -- Ch. 15. Creating your public health business plan.
- ISBN
- 9780763746216
- 0763746215
- LCCN
- 2007050235
- OCLC
- ocn183610557
- 183610557
- SCSB-5427518
- Owning Institutions
- Columbia University Libraries