Research Catalog

Title

How to write successful fundraising letters : sample letters, style tips, useful hints, real-world examples / Mal Warwick.

Author

Warwick, Mal.

Publication

San Francisco : Jossey-Bass, [2001], ©2001.

Supplementary Content

• Contributor biographical information
• Publisher description
• Table of Contents

Items in the Library & Off-site

Holdings

Details

Description

xvi, 304 pages : illustrations; 28 cm.

Series Statement

The Jossey-Bass nonprofit and public management series

Uniform Title

Jossey-Bass nonprofit and public management series.

Subject

• Direct-mail fund raising
• Nonprofit organizations > Finance
• Fondsenverwerving
• Direct mailing

Note

• Includes index.

Contents

Part I. Motivating Your Audience -- 1. Why People Respond to Fundraising Letters -- 2. How a Fundraising Letter Is Like a Personal Visit -- 3. What Donors Really Think About Fundraising Letters -- 4. Characteristics of an Effective Fundraising Letter -- 5. A Leisurely Tour Through One Successful Appeal -- Part II. The Letter Writer's Plan of Action -- 6. What to Do Before You Write Any Fundraising Letter -- 7. Eight Steps Toward Successful Fundraising Letters -- 8. The Cardinal Rules of Fundraising Letters -- 9. You're Writing for Results--Not for a Pulitzer Prize -- Part III. Customizing Your Appeal -- 10. Recruiting New Donors: Starting Intimate Conversations with Strangers -- 11. Welcoming New Donors: Treating People Like Part of the Family -- 12. Appealing for Special Gifts: Bringing Your Case Down to Earth -- 13. Asking for Year-End Contributions: Making the Most of the Holiday Spirit -- 14. Soliciting High-Dollar Gifts: Framing the Case for Major Contributions -- 15. Going for Bigger Gifts: Persuading Donors to Make an Extra Commitment -- 16. Seeking Annual Gifts: Building Long-Term Loyalty, One Year at a Time -- 17. Thanking Your Donors: Friend-Raising Before Fundraising -- Part IV. The Letter Writer's Toolbox -- A. Sixty Successful Outer Envelope Teasers -- B. Fifty-Four Strong Leads for Fundraising Letters -- C. Ninety Ways to Use the Word "You" in a Fundraising Letter -- D. Sixty-Three Ways to Handle Awkward Copywriting Transitions -- E. Forty-One Powerful Ways to End a Fundraising Letter -- F. Fifty-Eight Ways to Start a P.S. in a Fundraising Letter -- G. Fifteen Ways How Not to Get Results -- H. Ten Other Books to Help You Write Successful Fundraising Letters.

ISBN

• 078795652X (alk. paper)
• 9780787956523 (alk. paper)

LCCN

00012115

OCLC

• ocm45243190
• 45243190
• SCSB-5428453

Owning Institutions

Columbia University Libraries