Research Catalog
Click : what millions of people are doing online and why it matters
- Title
- Click : what millions of people are doing online and why it matters / Bill Tancer.
- Author
- Tancer, Bill.
- Publication
- New York : Hyperion, 2008.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | ZA4235 .T36 2008 | Off-site |
Details
- Description
- xi, 221 pages : illustrations; 25 cm
- Summary
- "In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information - and what all of that says about who we are. Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life."--BOOK JACKET.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. [205]-209) and index.
- Contents
- Ch. 1. PPC - porn, pills, and casinos -- Ch. 2. Getting to what we really think -- Ch. 3. Prom in January -- Ch. 4. Failed resolutions and the false hope syndrome -- Ch. 5. Celebrity worship syndrome -- Ch. 6. What are you afraid of? : and other telling questions -- Ch. 7. Web Who.0 -- Ch. 8. Data rocks and the television-Internet connection -- Ch. 9. Women wrestlers and arbitraging financial markets -- Ch. 10. Finding the early adopters -- Ch. 11. Super-connectors and predicting the next rock star -- Epilogue. Who we are and why it matters.
- ISBN
- 9781401323042
- 1401323049
- LCCN
- 2008016758
- 40015851469
- OCLC
- ocn191810215
- 191810215
- SCSB-9052571
- Owning Institutions
- Columbia University Libraries