Research Catalog

Title

Survey research methods / Floyd J. Fowler, Jr.

Author

Fowler, Floyd J.

Publication

Thousand Oaks : Sage Publications, [2009], ©2009.

Items in the Library & Off-site

Holdings

Details

Description

x, 201 pages : illustrations; 22 cm.

Summary

"This Fourth Edition of Floyd J. Fowler's bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. It provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. Offering a concise overview of the entire survey research process in clear and easy-to-understand language, the book is well suited to a wide range of readers, including those without strong statistical backgrounds." "Survey Research Methods is appropriate for undergraduate courses in research methods in the social sciences, as well as for master degree level research methods courses."--BOOK JACKET.

Series Statement

Applied social research methods series; 1

Uniform Title

Applied social research methods series ; v. 1.

Subjects

• Social surveys
• Data Collection

Bibliography (note)

• Includes bibliographical references (p. 181-189) and indexes.

Contents

1. Introduction -- 2. Types of Error in Surveys -- 3. Sampling -- 4. Nonresponse: Implementing a Sample Design -- 5. Methods of Data Collection -- 6. Designing Questions to be Good Measures -- 7. Evaluating Survey Questions and Instruments -- 8. Survey Interviewing -- 9. Preparing Survey Data for Analysis -- 10. Analyzing Survey Data -- 11. Ethical Issues in Survey Research -- 12. Providing Information About Survey Methods -- 13. Survey Error in Perspective.

ISBN

• 9781412958417 (pbk.)
• 1412958415 (pbk.)

LCCN

2008011835

OCLC

• ocn214322650
• 214322650
• SCSB-8855508

Owning Institutions

Columbia University Libraries