Research Catalog

Brand immortality : how brands can live long and prosper

Title
Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field.
Author
Pringle, Hamish.
Publication
London ; Philadelphia : Kogan Page, [2008], ©2008.

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Details

Additional Authors
Field, Peter.
Description
xi, 320 pages : illustrations; 24 cm
Subject
  • Brand name products
  • Branding (Marketing)
Bibliography (note)
  • Includes bibliographical references (p. [304]-310) and index.
ISBN
  • 9780749449285
  • 0749449284
LCCN
  • 2008022897
  • 40016222753
OCLC
  • 231162503
  • ocn231162503
  • SCSB-9034781
Owning Institutions
Columbia University Libraries