Research Catalog

Title

Media messages and public health : a decisions approach to content analysis / edited by Amy B. Jordan [and others].

Publication

New York : Routledge, 2009.

Items in the Library & Off-site

Holdings

Details

Additional Authors

Jordan, Amy B. (Amy Beth)

Description

xvii, 270 pages : illustrations; 23 cm.

Series Statement

Communication series. Applied communication

Uniform Title

Communication series. Applied communication.

Subject

• Mass media in health education
• Content analysis (Communication)
• Health behavior
• Communication in medicine
• Health Education
• Mass Media
• Attitude to Health
• Health Behavior
• Health Promotion
• Information Dissemination > methods

Bibliography (note)

• Includes bibliographical references and indexes.

Contents

Pt. 1. Conceptual Issues -- 1. Using Theory to Inform Content Analysis / Jennifer Manganello and Martin Fishbein -- 2. Linking Content Analysis and Media Effects Research / Dale Kunkel -- Pt. 2. Research Design Issues -- 3. Defining and Measuring Key Content Variables / W. James Potter -- 4. Sampling and Content Analysis: An Overview of the Issues / Amy B. Jordan and Jennifer Manganello -- 5. Reliability for Content Analysis / Kimberly A. Neuendorf -- 6. Research Ethics in Content Analysis / Nancy Signorielli -- Pt. 3. Case Studies -- 7. Teens and the New Media Environment: Challenges and Opportunities / Srividya Ramasubramanian and Suzanne M. Martin -- 8. Sexually Explicit Content Viewed by Teens on the Internet / Laura F. Salazar, Pamela J. Fleischauer, Jay M. Bernhardt and Ralph J. Diclemente -- 9. (De)coding Television's Representation of Sexuality: Beyond Behaviours and Dialogue / Lynn Sorsoli, L. Monique Ward and Deborah. L. Tolman -- 10. Linking Media Content to Media Effects: The RAND Television and Adolescent Sexuality Study / Rebecca L. Collins, Marc N. Elliott and Angela Miu -- 11. Health Messages on Prime-time Television: A Longitudinal Content Analysis / Sheila T. Murphy, Holley A. Wilkin, Michael J. Cody and Grace C. Huang -- 12. Receiver-oriented Message Analysis: Lessons from Alcohol Advertising / Erica Weintraub Austin -- 13. Violent Video Games: Challenges to Assessing Content Patterns / Katherine M. Pieper, Elaine Chan and Stacy L. Smith -- Pt. 4. The Big Picture -- 14. Non-academic Audiences for Content Analysis Research / D. Charles Whitney, Ellen Wartella and Dale Kunkel -- 15. Advancing the Science of Content Analysis / Amy B. Jordan, Dale Kunkel, Jennifer Manganello and Martin Fishbein.

ISBN

• 9780805860245 (alk. paper)
• 080586024X (alk. paper)
• 9780805860252 (alk. paper)
• 0805860258 (alk. paper)

LCCN

2008013002

OCLC

• ocn214300011
• 214300011
• SCSB-5449156

Owning Institutions

Columbia University Libraries