Research Catalog
The king of Madison Avenue : David Ogilvy and the making of modern advertising
- Title
- The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman.
- Author
- Roman, Kenneth.
- Publication
- New York : Palgrave Macmillan, 2009.
- Supplementary Content
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5810.O34 A3 2009 | Off-site |
Holdings
Details
- Description
- xiv, 282 pages, 8 unnumbered pages of plates : illustrations; 25 cm
- Summary
- "David Ogilvy, the most famous advertising man in the world, came from a Scottish heritage, an incomplete Oxford education, years as a chef in Paris, and, later, a door-to-door stove salesman, He also worked undercover as a British agent in Washington and spent time as a farmer in the Pennsylvania Amish country. Within a few years of arriving on Madison Avenue, armed with this unusual background, Ogilvy created several of the most influential advertising campaigns in history: "The Man in the Hathaway Shirt" with his aristocratic eye-patch; the bearded Commander Whitehead for Schweppes; and the most memorable car headline of all time - "At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock."" "Idiosyncratic, dramatic, and quotable, Ogilvy was a powerful personality and an instinctive business leader who created a unique corporate culture at his agency and infused his industry with taste, quality, and professionalism. He built Ogilvy & Mather into a global enterprise while championing the concepts of brands and research-based ads and the discipline of direct marketing. Urging respect for the consumer, he won clients with creative brilliance and his winning message that ads must sell, not just entertain." "In this first-ever biography, Kenneth Roman tells the unlikely story of Ogilvy's life and career, drawing on his experience working alongside the advertising giant and on new material gathered from hundreds of interviews and extensive research. Roman draws out key lessons from Ogilvy's legendary business ventures, and reveals their true contemporary relevance for professionals in the modern advertising world."--BOOK JACKET.
- Alternative Title
- David Ogilvy and the making of modern advertising
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. [249]-271) and index.
- Contents
- Introduction. The King of Madison Avenue -- 1. An Eccentric Celtic Mixture -- 2. "I Failed Every Exam" -- 3. The Making of a Salesman -- 4. Who Was Mather? -- 5. Lucre in America -- 6. The Farmer and the Spy -- 7. Big Ideas -- 8. The Philosopher Kings -- 9. The True Church -- 10. The King in His Castle -- 11. Megamergers and Megalomaniacs -- 12. A Disease Called Entertainment -- 13. The Burr of Singularity -- Afterword: (More) Unpublished David Ogilvy.
- ISBN
- 9781403978950
- 1403978956
- LCCN
- 2008040118
- 40016354732
- OCLC
- ocn256763859
- 256763859
- SCSB-9052688
- Owning Institutions
- Columbia University Libraries