Research Catalog

Why GM matters : inside the race to transform an American icon

Title
Why GM matters : inside the race to transform an American icon / William J. Holstein.
Author
Holstein, William J.
Publication
New York : Walker, 2009.

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Description
xv, 267 pages, 8 unnumbered pages of plates : illustrations; 25 cm
Summary
"In Why GM Matters, veteran journalist William J. Holstein goes deep inside GM on three continents to show what's really happening within one of the country's most iconic corporations. By taking a careful, unbiased look at the unprecedented changes that have swept through the company, he turns conventional wisdom upside down." "Following a diverse cast of characters - from Rick Wagoner, the controversial CEO, to Bob Boniface, the designer who sought to reinvent the Camaro of his youth, to Linda Flowers, a team leader on the assembly line in Kansas City - Holstein takes true measure of the company behind the headlines. Along the way he provides a fascinating inside look into how cars are made: beginning with design and engineering and continuing through sourcing parts, building the cars, and even selling them. Interviewing many of GM's principals as well as its critics, Holstein builds a persuasive argument that GM is a far different company from the one the headlines suggest - one that is essential to our nation's economic health."--BOOK JACKET.
Subject
  • General Motors Corporation
  • Automobile industry and trade > United States
Note
  • Includes index.
Contents
Pt. I. The Stakes -- 1. What Went Wrong -- 2. People on the Front Line -- 3. Does GM Matter? -- 4. Who Is Rick Wagoner? -- 5. 2005: The Crisis Begins -- Pt. II. The GM Transformation Effort -- 6. Mastering the Toyota Way -- 7. Going to Kansas City: Making GMs Work -- 8. Design Rides Again -- 9. Battling for the New Camaro's Soul -- 10. The Chevy Volt -- 11. OnStar: "Pretty Good for an Ex-Locomotive Salesman" -- 12. China: Where Buick Is King -- 13. The Global GM -- Pt. III. The Future -- 14. The Battle of Perception -- 15. Toyota: "Human After All" -- Conclusion: The Economic Crisis and GM's Future.
ISBN
  • 9780802717184 :
  • 0802717187
OCLC
  • ocn286415485
  • SCSB-9034688
Owning Institutions
Columbia University Libraries