Research Catalog
Revolution in a bottle : how TerraCycle is redefining green business
- Title
- Revolution in a bottle : how TerraCycle is redefining green business / Tom Szaky.
- Author
- Szaky, Tom.
- Publication
- New York, N.Y. : Portfolio, 2009.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD9483.U54 T47 2009 | Off-site |
Details
- Description
- xviii, 189 pages; 22 cm
- Summary
- "While a freshman at Princeton, Tom Szaky co-founded a company that recycles garbage into worm poop, liquefies it, then packages it in used soda bottles, creating TerraCycle Plant Food. Less than five years later, this all-natural, highly effective fertilizer was available in every Home Depot, Target, Wal-Mart, and more than 3000 other locations. It's a thrilling entrepreneurial success story - and it's just the beginning of what makes Revolution in a Bottle fascinating." "Szaky argues for a new approach to business, an "eco-capitalism" based on a "triple bottom line." Every business, he says, should aspire to be good for people, good for the environment, and (last but definitely not least) good for profits. He shows how the first two goals can (surprisingly) help the third." "Of course, eco-capitalism isn't a new idea, and many companies brag about being environmentally-friendly. But no one does it as effectively as TerraCycle. Szaky and his colleagues figured out how to sell a useful, organic, safe product without charging a premium for it. Their big insight was finding value in things that others throw away, from the triggers on spray-bottles to misprinted cardboard boxes." "Now they're also reusing garbage to create new products, from bird feeders to tote bags, and even engaging major companies like Kraft and General Mills to sponsor their waste streams. Szaky shows how any business can look at garbage with a fresh eye, and reap the benefits."--BOOK JACKET.
- Subject
- Contents
- 1. Up to My Neck -- 2. Praise to Marley, let the Enlightenment Begin -- 3. Hard Times -- 4. The Carrot and the Stick -- 5. The Big-Box Approach -- 6. And Then It Clicked -- 7. The Wal-Mart Order -- 8. suedbyscotts.com -- 9. Why Can't Everything Be Made from Waste? -- 10. Branded Waste and the launch of Spansored Waste -- 11. Spansored Waste Takes Off -- 12. Upcycled Marketing -- 13. Eco-Capitalist Art and Society -- 14. The Art of Public Relations -- 15. How to launch an Eco-Friendly Product Every Week -- Conclusion: Eliminating the Idea of Waste.
- ISBN
- 9781591842507
- 1591842506
- 9781591842521
- 1591842522
- LCCN
- 2008046302
- 40016462858
- OCLC
- ocn276138230
- 276138230
- SCSB-9034735
- Owning Institutions
- Columbia University Libraries