Research Catalog
Market intelligence : building strategic insight
- Title
- Market intelligence : building strategic insight / Per V. Jenster & Klaus Solberg Søilen.
- Author
- Jenster, Per V.
- Publication
- [Frederiksberg, Denmark] : Copenhagen Business School Press ; Portland, OR : International Specialized Book Services [distributor], 2009.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.135 .J46 2009g | Off-site |
Holdings
Details
- Additional Authors
- Søilen, Klaus Solberg.
- Description
- 240 pages : illustrations; 23 cm
- Subject
- Bibliography (note)
- Includes bibliographical references.
- Contents
- Converging foundations of intelligence analysis -- Strategies for a competitive advantage -- Industry analysis : key to understanding the competitive situation -- Company analysis : assessing competitive fitness -- Intelligence analysis -- Building an effective business intelligence system : technology and organizational structure -- Marketing intelligence -- The strategic perspective to intelligence analysis -- Information gathering and intelligence ethics.
- ISBN
- 9788763002028
- 8763002027
- LCCN
- 40016627720
- OCLC
- ocn176918851
- 176918851
- SCSB-9215924
- Owning Institutions
- Columbia University Libraries