Research Catalog
The SAGE handbook of international marketing
- Title
- The SAGE handbook of international marketing / edited by Masaaki Kotabe and Kristiaan Helsen.
- Publication
- Los Angeles : SAGE, 2009.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | HF1416 .S34 2009g | Off-site |
Holdings
Details
- Additional Authors
- Description
- xviii, 548 pages : illustrations; 26 cm
- Summary
- "Over the past two decades the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly. The SAGE Handbook of International Marketing brings together the fundamental questions and themes that have surfaced and promises to be an essential addition to the study of this critical subject area." "In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive Handbook offers the reader a compelling examination of the central concerns of marketing for an international community."--BOOK JACKET.
- Subject
- Export marketing
- Bibliography (note)
- Includes bibliographical references and index.
- ISBN
- 9781412934282
- 1412934281
- LCCN
- 40016595644
- OCLC
- ocn228362730
- 228362730
- SCSB-9038141
- Owning Institutions
- Columbia University Libraries