Research Catalog

How to market to consumers : 10 ways to win

Title
How to market to consumers : 10 ways to win / John A. Quelch.
Author
Quelch, John A.
Publication
New York : Wiley, [1989], ©1989.

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TextRequest in advance HF5415.1 .Q45 1989Off-site

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Details

Description
ix, 224 pages : illustrations; 24 cm
Subject
  • Marketing > Etats-Unis
  • Publicité > Etats-Unis
  • Marketing > United States
  • Advertising > United States
  • Marketing
Note
  • Includes index.
Bibliography (note)
  • Bibliography: p. 207-214.
ISBN
  • 0471618535
  • 9780471618539
LCCN
88017331
OCLC
  • ocm18070112
  • 18070112
  • SCSB-5474816
Owning Institutions
Columbia University Libraries