Research Catalog

The effect of price, brand name, and store name on buyers' perceptions of product quality : an integrative review

Title
The effect of price, brand name, and store name on buyers' perceptions of product quality : an integrative review / by Akshay R. Rao and Kent B. Monroe.
Author
Rao, Akshay R. (Akshay Raghavendra), 1958-
Publication
Cambridge, Mass. : Marketing Science Institute, [1989], ©1989.

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TextRequest in advance HF5415 .M31 no. 89/107-109Off-site

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Details

Additional Authors
Monroe, Kent B.
Description
25 pages : illustrations; 28 cm.
Series Statement
Report / Marketing Science Institute ; no. 89-109
Uniform Title
Report (Marketing Science Institute) ; no. 89-109.
Subjects
Note
  • "March 1989."
Bibliography (note)
  • Bibliography: p. 16-21.
OCLC
  • ocm20039175
  • 20039175
  • SCSB-5031320
Owning Institutions
Columbia University Libraries