Research Catalog
The effect of price, brand name, and store name on buyers' perceptions of product quality : an integrative review
- Title
- The effect of price, brand name, and store name on buyers' perceptions of product quality : an integrative review / by Akshay R. Rao and Kent B. Monroe.
- Author
- Rao, Akshay R. (Akshay Raghavendra), 1958-
- Publication
- Cambridge, Mass. : Marketing Science Institute, [1989], ©1989.
Items in the Library & Off-site
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1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | HF5415 .M31 no. 89/107-109 | Off-site |
Holdings
Details
- Additional Authors
- Monroe, Kent B.
- Description
- 25 pages : illustrations; 28 cm.
- Series Statement
- Report / Marketing Science Institute ; no. 89-109
- Uniform Title
- Report (Marketing Science Institute) ; no. 89-109.
- Subjects
- Note
- "March 1989."
- Bibliography (note)
- Bibliography: p. 16-21.
- OCLC
- ocm20039175
- 20039175
- SCSB-5031320
- Owning Institutions
- Columbia University Libraries