Research Catalog

The relationship between recall, cognitive responses and advertising effectiveness : effects of delay and context

Title
The relationship between recall, cognitive responses and advertising effectiveness : effects of delay and context / by Amitava Chattopadhyay and Joseph W. Alba.
Author
Chattopadhyay, Amitava.
Publication
Cambridge, Mass. : Marketing Science Institute, [1989], ©1989.

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TextRequest in advance HF5415 .M31 no.89/103-106Off-site

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Details

Additional Authors
  • Alba, Joseph W.
  • Marketing Science Institute. Research Program.
Description
29 pages : illustrations; 28 cm.
Series Statement
Report ; no. 89-103
Uniform Title
Report (Marketing Science Institute) ; no. 89-103.
Subjects
Bibliography (note)
  • Includes bibliographical references.
OCLC
  • ocm19498422
  • 19498422
  • SCSB-5031326
Owning Institutions
Columbia University Libraries