Research Catalog

Truth in concentration in the land of 80/20 laws

Title
Truth in concentration in the land of 80/20 laws / David C. Schmittlein, Lee G. Cooper, Donald G. Morrison.
Author
Schmittlein, David C.
Publication
Cambridge, Mass. : Marketing Science Institute, [1992], ©1992.

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Details

Additional Authors
  • Cooper, Lee G.
  • Morrison, Donald G.
Description
6 unnumbered pages, 28 pages : illustrations; 28 cm.
Series Statement
Report ; no. 92-117
Uniform Title
Report (Marketing Science Institute) ; no. 92-117.
Subject
  • Consumer behavior > Mathematical models
  • Consumer behavior > Statistical methods
Note
  • "Technical working paper."
  • "June 1992."
Bibliography (note)
  • Includes bibliographical references (p. 27).
OCLC
  • ocm26628148
  • 26628148
  • SCSB-5031331
Owning Institutions
Columbia University Libraries