Research Catalog
Payback : reaping the rewards of innovation
- Title
- Payback : reaping the rewards of innovation / James P. Andrew, Harold L. Sirkin, with John Butman.
- Author
- Andrew, James P., 1962-
- Publication
- Boston, Mass. : Harvard Business School Press, [2006], ©2006.
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2 Items
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD45 .A628 2006 | Off-site | |
Not available - Please for assistance. | Text | Use in library | Off-site |
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Details
- Additional Authors
- Description
- xi, 228 pages : illustrations; 24 cm
- Summary
- "There's a big difference between an idea and an innovation. It's called cash. In Payback, authors Jim Andrew and Hal Sirkin argue that companies must sharpen their focus on achieving payback - in the form of cash and other assets that ultimately generate cash - to fund growth, stay competitive, and successfully address the biggest challenge facing most companies today : increasing the returns from their innovation spending."--BOOK JACKET.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. [213]-218) and index.
- Contents
- 1. Overview -- Pt. 1. What is payback? -- 2. Cash and cash traps -- 3. The indirect benefits of innovation -- Pt. 2. Choosing the optimal model -- 4. The integrator -- 5. The orchestrator -- 6. The licensor -- Pt. 3. Aligning and leading for payback -- 7. Aligning -- 8. Leading -- Afterword : taking action.
- ISBN
- 9781422103135 (hardcover : alk. paper)
- 1422103137 (hardcover : alk. paper)
- LCCN
- 2006024530
- OCLC
- ocm70775677
- 70775677
- SCSB-5932627
- Owning Institutions
- Columbia University Libraries