Research Catalog
Sticks & stones : how digital reputations are created over time and lost in a click
- Title
- Sticks & stones : how digital reputations are created over time and lost in a click / Larry Weber.
- Author
- Weber, Larry.
- Publication
- Hoboken, N.J. : Wiley, [2009], ©2009.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | HM1221 .W43 2009 | Off-site |
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Details
- Description
- xiv, 226 pages; 24 cm
- Alternative Title
- Sticks and stones
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Foreword / Mark B. Fuller -- Pt. I. Digital World, Digital Reputation -- Ch. 1. Your Digital Reputation in World 2.0 -- Ch. 2. Psst-Want to Know Who's Talking About You? -- Pt. II. Shape Your Reputation -- Ch. 3. Building Reputation: Start a Dialogue -- Ch. 4. Building Reputation: Something to Talk About -- Ch. 5. Building Reputation: Where to Be on the Web -- Ch. 6. This Means New Roles, New Jobs for Every Organization -- Pt. III. It's All About You (And Your Firm) -- Ch. 7. Click-Your Personal Reputation at Stake -- Ch. 8. Can a Small Business Build a Big Digital Reputation? -- Ch. 9. Big Business, Big Digital Rep -- Pt. IV. Tools and Tactics -- Ch. 10. The YouTube Juggernaut -- Ch. 11. How to Respond to Negative Comments, Gripes, and Crises -- Ch. 12. The New Craft of Public Relations -- Ch. 13. Reputation Lessons from the Obama Campaign -- Ch. 14. The Future of Digital Reputation.
- ISBN
- 9780470457382 (cloth)
- 0470457384 (cloth)
- LCCN
- 2009021655
- 40016952154
- OCLC
- ocn298775917
- 298775917
- SCSB-5482654
- Owning Institutions
- Columbia University Libraries