Research Catalog
Marketing performance assessment
- Title
- Marketing performance assessment / Thomas V. Bonoma, Bruce H. Clark.
- Author
- Bonoma, Thomas V.
- Publication
- Boston, Mass. : Harvard Business School Press, [1988], ©1988.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415 .B5243 1988 | Off-site |
Holdings
Details
- Additional Authors
- Clark, Bruce H., 1958-
- Description
- xiv, 202 pages : illustrations; 29 cm
- Subject
- Marketing > Evaluation
- Note
- Includes index.
- Bibliography (note)
- Bibliography: p. 185-195.
- ISBN
- 0875842038 (alk. paper)
- LCCN
- 88021428
- OCLC
- 18291893
- ocm18291893
- Owning Institutions
- Columbia University Libraries