Research Catalog

Title

The new world of health promotion : new program development, implementation, and evaluation / edited by Bernard J. Healey, Robert S. Zimmerman Jr.

Publication

Sudbury, Mass. : Jones and Bartlett Publishers, [2010], ©2010.

Items in the Library & Off-site

Holdings

Details

Additional Authors

• Healey, Bernard J., 1947-
• Zimmerman, Robert S.

Description

xxviii, 421 pages : illustrations; 23 cm

Subjects

• Health promotion
• Health Education > methods
• United States
• Epidemiologic Methods
• Health Promotion > organization & administration
• Health Planning > methods
• Program Evaluation
• Program Development

Bibliography (note)

• Includes bibliographical references and index.

Contents

Ch. 1. Health Promotion in the New Century / Bernard J. Healey and Robert S. Zimmerman, Jr. -- Ch. 2. Epidemiology as the Catalyst in the Development of Health Promotion Programs / Bernard J. Healey and Robert S. Zimmerman, Jr. -- Ch. 3. Needs Assessment / Bernard J. Healey and Robert S. Zimmerman, Jr. -- Ch. 4. Program Development / Bernard J. Healey and Robert S. Zimmerman, Jr. -- Ch. 5. Health Promotion Program Marketing Techniques / Bernard J. Healey and Robert S. Zimmerman, Jr. -- Ch. 6. Program Evaluation / Bernard J. Healey and Robert S. Zimmerman, Jr. -- Ch. 7. Health Promotion in People with Disabilities / Jill D. Morrow-Gorton -- Ch. 8. Health Promotion Programs in the Workplace / Bernard J. Healey -- Ch. 9. Toward Health Equity: A Prevention Framework for Reducing Health and Safety Disparities / Rachel A. Davis, Larry Cohen and Sharon Rodriguez -- Ch. 10. The truth Campaign: Using Countermarketing to Reduce Youth Smoking / Jane A. Allen, Donna Vallone, Ellen Vargyas and Cheryl G. Healton -- Ch. 11. Case Study of a Data Informed Response to Youth Gun Violence: Pennsylvania Injury Reporting and Intervention System (PIRIS) / Michelle R. Henry and Robert D. Ketterlinus -- Ch. 12. Leadership in Health Promotion Programs / Bernard J. Healey and Robert S. Zimmerman, Jr. -- Ch. 13. Continuous Quality Improvement in Health Promotion Programs / Andrew Lanza -- Ch. 14. Evidence-Based Health Promotion Programs / Bernard J. Healey -- Ch. 15. Partnerships and Collaboration: Critical Components to Promoting Health / Sarah J. Olson -- Ch. 16. Economic Evaluation of Health Promotion Programs / Bernard J. Healey -- Ch. 17. MAPP: A Strategic Approach to Community Health Improvement / Julia Joh Elligers -- App. A. Health Promotion and Health Education Resources for Health Educators and Health Promotion Specialists -- App. B. Case Studies of Successful Workplace Wellness Programs -- App. C. Partnership Steps Checklists -- App. D. MAPP Case Studies.

ISBN

• 9780763753771
• 0763753777

LCCN

2009014464

OCLC

• ocn310393929
• 310393929
• SCSB-8857112

Owning Institutions

Columbia University Libraries